Dubai Can

ClientDubai Can

Published August 4, 2021

ABOUT DUBAI CAN

DUBAI CAN is an initiative launched by His Highness Sheikh Hamdan Bin Mohammed, the Crown Prince of Dubai.

The movement aims to inspire and shift the lifestyle norms of all Dubai residents and visitors. It supports the vision of sustainable growth in Dubai and minimises the global environmental impact by reducing single-use plastic pollution.

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Concept

The design inspiration is derived from the ﬂow of water when poured into a glass to create a relevant and strong brand connection with the initiative.

PRIMARY LOGO

In order to maintain legibility, the logo should not appear or be reproduced in a size smaller than 40mm.
English and Arabic logo are to be applied separately, where needed. There is no bilingual brandmark available

EXCLUSION ZONE

Keep a clear spacing around the logo, corresponding to the size of the letter “C”.

COLOUR PALETTE

PRIMARY

#000000
R0 G0 B0
C100 M100 Y100 K100

#FFFFFF
R255 G255 B255
C0 M0 Y0 K0

#9D9D9C
R157 G157 B156
C0 M0 Y0 K50

SECONDARY

#79C199
R121 G193 B153
C56 M0 Y50 K0

#006997
R0 G105 B151
C100 M50 Y25 K0

#E2D3BF
R226 G211 B191
C14 M17 Y27 K0