Frequently asked questions
F.A.Q.
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What is digital marketing?
Digital marketing is the promotion of a business through digital channels such as a website, search engine optimization, social media, email, or online paid advertising.
Why is digital marketing important?
Digital marketing provides ways for companies to grow their audience, increase profits, and build a better relationship with past and future customers. While that’s the goal of a traditional marketing campaigns too, digital marketing allows brands to target a more specific or niche audience and is easier to measure results.
What does a digital marketing agency do?
A digital marketing agency works with businesses to help them build their brands and increase their digital footprint through a variety of digital mediums.
What is a marketing playbook?
A marketing playbook is a comprehensive document or guide that outlines the strategies, tactics, and best practices for marketing your brand and services. It serves as a reference manual for both you, as the client, and your marketing team to standardize the framework for executing marketing activities.
What is Search Engine Optimization?
Search Engine Optimization, commonly referred to as SEO, is the act of improving content and webpages in order to rank higher on search engine results pages. Search engines have algorithms that determine which webpages hold the most relevant results, and those pages are ranked highest among the search results.
Using SEO tactics, such as keywords, meta descriptions, and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.
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